New Directions - Screen Printing Charlotte NC
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[SCREENPRINTING ] [EMBROIDERY] [DESIGN DEPARTMENT] [PROMOTIONAL PRODUCTS ]

Embroidery 101


Step 1 - Artwork Stage
During this stage of the embroidery process, our artists go to work creating innovative custom designs to fit each client's needs. They size the artwork to fit the desired garment, and then the client is contacted to finalize the design size, colors, and overall appearance. Once finalized, the design is sent to the embroidery department.

Step 2 - Digitizing
The embroidery process begins with an idea or a piece of artwork. That artwork then has to be "digitized" which is the specialized process of converting 2 dimensional artwork into stitches or thread. Contrary to popular opinion, you cannot take a particular format of art such as a jpeg, tif, eps, bmp, and convert it to an embroidery tape. The digitizer has to actually recreate the artwork using stitches, meaning, the digitizer is programming the sewing machine to sew a specific design, in a specific color, with a specific type of stitch. This is the process known as digitizing. Also, because embroidery is 3 dimensional, some exciting effects can be included to "spruce up" a normally flat piece of artwork.

Step 3 - Production
Once the artwork has been digitized, it is then ready to be put into production. Embroidering is a very hands on process. Before the sewing can begin, specific thread colors must be loaded by hand into the machines. A spool of thread for each color for each sewing head must be loaded. The machine itself is programmed by the operator to sew the design in a particular color sequence and a particular sewing speed. The garments must then be "hooped" individually by hand, and then loaded into the machine. Once the design has completed sewing, the garment is taken off the machine, un-hooped, and then sent to the next step in the production process.

Step 4 - Finishing
After the garments have been embellished, they go through a finishing process. During this step, the garments are inspected for quality, individually trimmed of excess backing material and excess threads, then folded and packaged ready for shipping to the end user.


Embroidery FAQ

What is the art charge?
Art charges are $30.00 per hour. Your customer service representative will be glad to quote an art charge for your job.
How do I proof my artwork?
Art must be approved prior to production. An email will be sent to you with the design or you can come in and proof the artwork at our location.
May I cancel an order?
Orders that have not been embroidered can be cancelled. However, restocking fees will be charged to cover the cost of sending the items back to the distributor. Artwork and digitizing fees will be charged on orders that have been cancelled if they were cancelled after the artwork was completed.
May I embroider on supplied garments?
Embroidery on garments that have not been washed or worn will be accepted. However, we are not responsible for your garments if they get damaged during the embroidery process. You will be charged per garment depending on how many stitches are in the design and the quantity of pieces we embroider. Please view the pricing listed below. Design and digitizing charges will be handled the same as if we provided the garments.

 

PIECES

7-24

25-36

37-71

72-143

144-599

STITCHES

 

 

 

 

 

 

5000

 

5.00

5.25

5.05

4.90

4.75

5500

 

5.20

5.45

5.25

5.05

4.90

6000

 

5.40

5.65

5.45

5.20

5.05

6500

 

5.60

5.85

5.65

5.35

5.20

7000

 

5.80

6.05

5.85

5.50

5.35

7500

 

6.00

6.25

6.05

5.65

5.50

8000

 

6.20

6.45

6.25

5.80

5.65

8500

 

6.40

6.65

6.45

5.95

5.80

9000

 

6.60

6.85

6.65

6.10

5.95

9500

 

6.80

7.05

6.85

6.25

6.10

10000

 

7.00

7.25

7.05

6.40

6.25

10500

 

7.20

7.45

7.25

6.55

6.40

11000

 

7.40

7.65

7.45

6.70

6.55

11500

 

7.50

7.85

7.65

6.85

6.70

12000

 

7.80

8.05

7.85

7.00

6.85

12500

 

8.00

8.25

8.05

7.15

7.00

13000

 

8.20

8.45

8.25

7.30

7.15

13500

 

8.40

8.65

8.45

7.45

7.30

14000

 

8.60

8.85

8.65

7.60

7.45

14500

 

8.80

9.05

8.85

7.75

7.60

15000

 

9.00

9.25

9.05

7.90

7.75

The above pricing applies to the same design on the same type garments.
Threads: 3 colors included in the above prices

What credit cards do you accept?
We accept Visa & MasterCard and American Express
What is Digitizing?
Digitizing is a process of converting graphic art into an embroidery format, so that computerized embroidery machines read and replicate it with a series of appropriately colored stitches.
What is the cost to have my logo digitizing?
There will be a one time fee of $10.00 per 1,000 stitches in your logo or design.
May I embroider my name on a garment?
Yes, we can embroider your name on a garment. Left chest pocket area or right chest pocket area are most common.
How do I pay for my order?
We accept cash, check, and charge: Visa, MasterCard or AMEX for payment. The name the order is placed in is who will be responsible for payment of the order. All checks should be written to them, and then they can write the finale check to New Directions or pay by cash or credit card. WE DO NOT ACCEPT MULTIPLE CHECKS FOR A SINGLE ORDER. In addition, all orders require a half down payment prior to the start of a job. The finally payment will be collected when the job is complete.
How will I receive my order?
Orders can be picked up at the New Directions office during store hours. Or shipped via UPS at the customers� expense.
What are your prices?
Please contact our staff for your custom quote.

What is your return policy?
We cannot accept returns on decorated or washed garments under any circumstances.Do you do rush orders? Rush orders are available. Please call us today to see if your order can be fit into our production schedule. Rush charges do apply during peak business seasons.
Do you do rush orders?
Rush orders are available on a case by case basis. Please call us today to see if your order can be fit into our production schedule. Rush charges do apply during peak business seasons.
How do I sign up for tax exempt status?
Sales tax cannot be taken off an account until New Directions has a signed tax exempt form with your tax exemption number on file. The tax exempt certificate name must be the same name as on the account. Individuals are not tax exempt.
Will I receive an embroidered sample?
An embroidered sample of your logo or design is available upon request; otherwise artwork will be approved online and your order sent to production.
Can I have my order shipped?
New Directions can ship any orders via UPS. Standard UPS rates will be charged at the customer�s expense unless otherwise noted.
What are your standard embroidery locations and size?
Adult garments- 3.5" square is our standard pocket area embroidery size. Hats are sized at 4"w x 2"h. Embroidery on the sleeve is sized at 2.5"w x 2.5"h.
What are your terms?
Half �down on all orders is required before ordering any garments. The balance will be paid upon delivery of garments.
What is your turnaround time?
Our standard turn around time is two weeks from the receipt of your order and art approval. Please add an additional week for orders requiring digitizing. Rush orders are available, please contact our staff.

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